The opportunity came through my university internship with Tubudd in Vietnam. I took over Vietnamese source documents and early work prepared by a previous intern, then determined what could be carried forward and what needed rebuilding.
As I demonstrated what I could deliver, the scope grew and I took ownership of the website’s design and technical development. I implemented it independently while using feedback from the CEO, another developer and an external reviewer to shape the product.
The project became a lesson in designing for trust. Clear information was only part of the challenge; the website also needed to feel warm, credible and human from the first interaction.
The website was built around the questions a patient needs answered before they would feel confident enough to get in touch.
Behind the website, I made it easier for medical partners to provide useful information and for patients to make an enquiry. Technically, reusable content templates and structured enquiry forms were designed around Google’s YMYL guidance and E-E-A-T principles.
The team pointed out that some of the early wording felt too formal and sounded like it had been written by a bot. I rewrote it in a warmer, more welcoming voice so patients felt they were dealing with real people.
We talked through which parts of the service were unclear and what patients needed to see sooner. Those conversations led me to give hospitals and clinics a more clearly defined section, create a dedicated Health Buddy section and shape the wider experience around the reassurance older patients and their families may need.
Working across a busy team meant decisions and content often depended on several people. I learned to follow up clearly, keep track of what was needed and move the project forward without making the collaboration feel pressured. This strengthened how I manage both client relationships and project delivery.
The team pointed out that some of the early wording felt too formal and sounded like it had been written by a bot. I rewrote it in a warmer, more welcoming voice so patients felt they were dealing with real people.
We talked through which parts of the service were unclear and what patients needed to see sooner. Those conversations led me to give hospitals and clinics a more clearly defined section, create a dedicated Health Buddy section and shape the wider experience around the reassurance older patients and their families may need.
Working across a busy team meant decisions and content often depended on several people. I learned to follow up clearly, keep track of what was needed and move the project forward without making the collaboration feel pressured. This strengthened how I manage both client relationships and project delivery.
I continue to work with the VietMed team as the service develops, turning feedback and local knowledge into clearer patient journeys, new content and practical improvements.
Selected design and system details are shown. Patient enquiries, private team information and operational data remain private.
